THE LOFT OF BEAUTY — EDINA
Lashes, Brows, & Spray Tans in Edina, MN
A private, intimate studio for the woman who wants real results without the chaos of a busy salon. Located in the Valleywood Center, just off France Avenue.
DIRECTIONS
4420 Valley View Rd, Suite 405
Edina, MN 55424
phone : (612) 513-6212 email: hello@theloftofbeauty.com
GET DIRECTIONS
The Edina Studio — Quiet, Private, Personal
The Edina location was where The Loft of Beauty began in June 2020. It was built around one idea: that the right beauty appointment should feel like the calmest 75 minutes of your week — not the most rushed.
Every service happens in a private, one-on-one room. No overhearing the chair next to you. No waiting through someone else's appointment. Just you, your provider, and the time you came here to spend on yourself.
The space is intentionally small. The team is intentionally consistent. The result is what our clients describe as "a home away from home."
Services Available at Our Edina Studio
Every service we offer is available at our Edina location. Each one is personalized to your face, your lifestyle, and the look you want.
Lash Services
Eyelash Extensions — Classic, Mix, Volume, and Mega Volume. Every fan made by hand. Customized to your natural lash health and the look you want.
Lash Lifts — A perming treatment that lifts and curls your natural lashes. Results last 6–8 weeks.
Lash Tints — A semi-permanent stain that darkens your natural lashes for a no-mascara look.
Brow Services
Brow Lamination — The treatment that gives you fluffy, lifted, full-looking brows for 6–8 weeks.
Brow Tinting & Staining — Including our Aqua Infinity Drops brow stain, which lasts up to 10 days on the skin.
Brow Waxing — Sculpted, shaped, and customized to your natural anatomy.
Brow Transformation — Our signature combination of lamination, wax, and tint or stain — the most complete brow service we offer.
Spray Tan Services
Bare + Bronzed Spray Tan — Customized from 16 different solutions to match your skin tone, undertone, and desired depth. Always the last appointment of the day so your tan has time to develop.
Why Clients Stay With Us for Years
The lash industry in Minnesota only requires 38 hours of training to be licensed. Most schools teach only classic lashes. Volume, fan fabrication, and Mega Volume are not part of the standard curriculum.
That's why so many women walk into other studios and walk out with damaged lashes, weak retention, or a look that doesn't fit them.
At The Loft of Beauty Edina, every provider completes an in-house apprenticeship before serving clients at full price. The program requires 45 lash services, 15 brow services, and 10 spray tans — every technique mastered under supervision before you ever sit in their chair.
We make every volume and mega volume fan by hand. We never use pre-made cluster lashes. We map every set to the shape of your eye and the health of your natural lashes.
This is what it looks like when training is taken seriously.
How to Find Us
The Loft of Beauty Edina is located in the Valleywood Center, just off France Avenue and near multiple major highways.
Parking is free in the private lot behind the building. No meters, no ramps, no street parking required.
When you arrive, drive to the back of the Valleywood Center and use our private entrance. You'll find us in Suite 405.
The Team You'll See at Our Edina Studio
Every provider at our Edina location has completed the full apprenticeship and specializes in delivering personalized lash, brow, and spray tan services.
Brooke Hatlestad — Owner & Licensed Eyelash Technician
Annabelle Nordmeyer — Licensed Eyelash Technician, Spray Tan Professional
Stella Squire — Licensed Eyelash Technician, Spray Tan Professional
Riley Miller — Salon Manager, Licensed Lead Esthetician, Spray Tan Professional
Ry Lawlin — Licensed Esthetician, Spray Tan Professional
Common Questions About Our Edina Studio
What are your Edina hours?
We are open Monday-Saturday, but hours vary by provider and service. The easiest way to see real-time availability is to book online or text us at (612) 513-6212.
Is parking free?
Yes. There is a free, private parking lot behind the building. No meters, no street parking, no ramps.
How early should I arrive for my first appointment?
Please arrive 5–10 minutes early for your first appointment so we can complete your intake form and review your service preferences.
What if I'm running late?
If you're under 15 minutes late, we'll keep your appointment with a full service charge. If you're more than 15 minutes late, we'll need to reschedule.
Do you take walk-ins?
We are appointment-only to ensure every client gets the full time and attention they deserve. Same-day bookings are sometimes available — call or text us at (612) 513-6212 to check.
Do you offer gift cards?
Yes — available in-studio or call 612.513.6212 for purchase.
Book Your Edina Appointment
The fastest way to book is online. Same-day availability is sometimes possible — text us at (612) 513-6212 to check.
Located at 4420 Valley View Rd, Suite 405, Edina, MN 55424. Free parking. Private entrance. Quiet, intimate studio.
Looking for our Delano Studio?
Our second location is in the heart of downtown Delano — an open-concept, social space across from the river.
